June 11, 2014

Designing for Experience

Tangram Design is a product development and industrial design studio located in Vancouver, British Columbia. We develop innovative products and experiences that bridge the gap between people and technology.   Traditional product development and industrial design endeavors are often feature driven which by definition is narrow in scope. Designing for Experience incorporates a broad and unbiased exploration of use scenarios, customer behaviors and uncovers new opportunities for innovation. The results of a methodology rooted in Design for Experience principles can create category defining products and services that are difficult for competitors to replicate.
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